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Velò, in print
Seeing one of your own products on paper is a strange, good feeling. Velò got picked for the first issue of The Calendar, an independent print magazine, chosen by their jury alongside a handful of other designs. During design week they took over La Bruma, by the Colonne di San Lorenzo, showed some of the work, sold the issue, and filled the place with conversation. I did not have a prototype ready yet, so Velò went out as images while I stood around talking about a lamp that
Gustav Craft
Sep 181 min read


ANCHOR
Anchor was a one-day project for aboutarchivio. One day, idea to prototype, using only what I had lying around the apartment. It's a pen you wear on your finger. A rotating arm swings it between writing and resting, so the pen stays on your hand and never gets put down. The gap between writing something and living the rest of your day, gone. The prototype was held together with whatever was in reach, and it showed. That is what happens when the material is "whatever is at hom
Gustav Craft
Sep 181 min read
What is an Offcut?
An offcut is the bit you didn't need. You cut the part you wanted, and there is always something left over. A stub of ash. A strip of carbon that was slightly too short to matter. Half a sheet of aluminium with one good bend already in it. In theory you throw it out. In practice you put it on the shelf, because binning good material feels wrong, and because you tell yourself you will use it for something. You almost never do. The shelf fills up anyway. This is that shelf. Not
Gustav Craft
Aug 51 min read
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